Introduction 5.1 The provisions relating to promotional marketing practices regulate the nature and administration of those marketing techniques that involve the provision of direct or indirect additional benefits, usually on a temporary basis, designed to make goods or services more
5.1 For the purposes of the Code, a child is someone aged under 18. 5.2 The Authority acknowledges that parents and guardians have primary responsibility for children. 5.3 Children lack adults’ knowledge, experience and maturity of judgement. Marketing communications addressed d
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