Section 6: Distance Selling (Mail Order, Direct Response and Online Selling) Introduction This Section sets out the rules governing transactions for goods or services in which the consumer and the advertiser, having been brought into communication through a marketing communication, co
6.1 Marketing communications for food and non-alcoholic beverages should not encourage or condone excess consumption. They should not encourage an unhealthy lifestyle or unhealthy/unbalanced eating or drinking habits. 6.2 Marketing communications for food and non-alcoholic beverages s
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