Advertising Standards Authority for Ireland release latest Complaints Bulletin
– 13 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Principles / Non-Response, Health & Beauty claims, Slimming and Substantiation
22 March 2016 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin which contains 15 case reports on complaints recently investigated by the ASAI.
13 advertisements were found to have been in breach of the ASAI Code on grounds relating to Misleading Advertising, Principles / Non-Response, Health & Beauty claims, Slimming and Substantiation. The advertisements complained of related to the internet, social media, press, radio, in-store and television.
The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and dealing with complaints submitted by the public, by a member of the ASAI, by a Government Department or any other person or body of persons. The Committee is made up of a range of experts from the advertising, media, education, consumer and marketing sectors. See further details here – https://www.asai.ie/about-us/complaints-committee.
The ASAI has also issued statements on two other cases, which advised advertisers to take note of their concerns in any future advertising campaign.
Commenting on the latest ASAI rulings, Orla Twomey, CEO of the ASAI, stated:
“The updated ASAI Code of Standards for Advertising and Marketing Communications in Ireland came into effect on the 1st of March to ensure that the Code will remain, at all times, credible and relevant. The ASAI is passionate about good advertising because responsible advertisements are good for consumers, society and advertisers and ensure trust in brands.
We provide a free and confidential copy advice service to advertisers, agencies and media members to help them create responsible ads. Our approach is to work with advertisers rather than against them to ultimately ensure that all marketing communications are truthful, decent and honest. If an advertiser has any concerns relating to any future campaign they feel may be in breach of the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”
The ASAI’s updated Code of Standards for Advertising and Marketing in Ireland (7th edition) came into effect on the 1st March 2016. The updated Code is the result of a comprehensive review undertaken by the ASAI which involved a significant public consultation process with a wide range of Government departments and agencies; consultations with consumer groups and other NGOs; and consultation with the advertising industry including advertisers, agencies and the media.
The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications. Media members are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.
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