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The Advertising Standards Authority for Ireland

The Essence of Good Advertising:

  • All marketing communications should be legal, decent, honest and truthful.
  • All marketing communications should be prepared with a sense of responsibility both to the consumer and to society.
  • All marketing communications should conform to the principles of fair competition as generally accepted in business.
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The ASAI is launching its new Code of Standards for Advertising and Marketing Communications today.


Make a complaint

If you are concerned that an advertisement breaches the Code, let us know by making a complaint.
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Latest News

  • 80% believe digital advertising should be regulated the same as advertising according to research conducted by The Advertising Standards Authority for Ireland
  • ASAI Complaints Bulletin – Release No. 6 2020
  • The Advertising Standards Authority for Ireland welcomes Google to the EASA Network – the first digital pure play company member of the Alliance

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