The Advertising Standards Authority for Ireland

The Essence of Good Advertising:

All marketing communications should be legal, decent, honest and truthful.
All marketing communications should be prepared with a sense of responsibility both to the consumer and to society.
All marketing communications should conform to the principles of fair competition as generally accepted in business.

The ASAI is launching its new Code of Standards for Advertising and Marketing Communications today.

Make a complaint

If you are concerned that an advertisement breaches the Code, let us know by making a complaint.