All marketing communications should be legal, decent, honest and truthful.
All marketing communications should be prepared with a sense of responsibility both to the consumer and to society.
All marketing communications should conform to the principles of fair competition as generally accepted in business.
The ASAI has introduced rules for High Fat, Salt and Sugar (HFSS) product advertising into its Code.
These rules will come into effect on 1/12/21.
To find out more, click here
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