Ph: (01) 6137040 // Email: standards@asai.ie

The Advertising Standards Authority for Ireland

The Essence of Good Advertising:

  • All marketing communications should be legal, decent, honest and truthful.
  • All marketing communications should be prepared with a sense of responsibility both to the consumer and to society.
  • All marketing communications should conform to the principles of fair competition as generally accepted in business.

 


Make a complaint

If you are concerned that an advertisement breaches the Code, let us know by making a complaint.
click here

NOTE
ASAI note that the campaign for the local and European elections has commenced and wishes to advise that political advertising does not fall within the remit of the Code. As per 2.3(f) of the Code which states: "The Code does not apply to: marketing communications whose principle purpose is to express the advertiser's position on a political, religious, industrial relations, social or aesthetic matter or on an issue of public interest or concern."

As political advertising is specifically excluded from the remit of the Code, therefore, we are not in a position to assess or investigate complaints about any political advertising.

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