The Advertising Standards Authority for Ireland
The Essence of Good Advertising:
- All marketing communications should be legal, decent, honest and truthful.
- All marketing communications should be prepared with a sense of responsibility both to the consumer and to society.
- All marketing communications should conform to the principles of fair competition as generally accepted in business.
New guidance on social media advertising for influencers launched.
The Advertising Standards Authority for Ireland (ASAI) and the Competition and Consumer Protection Commission (CCPC) have published fresh guidance for Irish influencers on the clear labelling of ads on social media.
Green advertising sometimes gets the ad regulator’s red light
We see many responsible ads incorporating ‘green’ topics, and yet some fall foul of ‘greenwashing’, generally understood as passing off something as seemingly having a positive environmental impact when this is not fully the case. This continues to concern the Advertising Standards Authority for Ireland.