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The Advertising Standards Authority for Ireland

The Essence of Good Advertising:

  • All marketing communications should be legal, decent, honest and truthful.
  • All marketing communications should be prepared with a sense of responsibility both to the consumer and to society.
  • All marketing communications should conform to the principles of fair competition as generally accepted in business.

The ASAI has introduced rules for High Fat, Salt and Sugar (HFSS) product advertising into its Code.
These rules will come into effect on 1/12/21.
To find out more, click here

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Latest News

Artificial Intelligence tools to be implemented by Advertising Standards Authority for Ireland to proactively identify social media posts by influencers and breaches of the advertising code
Mar 01, 2023
ASAI Complaints Bulletin - Release No.4 2022
Oct 13, 2022
Advertising Standards Authority for Ireland appoints Miriam Hughes as Chair of the organisation’s Board
Sep 23, 2022

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